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Bloom Aura. Clear Whitening Cream

CLEAR WHITENING CREAM

A brightening cream that keeps
spots and freckles from forming

CONCEPT

Clarity beyond
moisture.

A brightening cream that keeps spots and freckles from forming

While supporting the healthy skin foundation
that Bloom Aura. values,
it leads to clear, radiant skin free of dullness.
A special cream for deep, reliable brightening.

Quasi-drug (Japan)

Two active ingredients

Tranexamic
acid
Stearyl
glycyrrhetinate

Bloom Aura. Clear Whitening Cream.
3 benefits

  1. 01

    Prevents spots and freckles

    The brightening active ingredient tranexamic acid inhibits melanin production and prevents spots and freckles. (Quasi-drug effect in Japan)

  2. 02

    Prevents rough skin

    The active ingredient stearyl glycyrrhetinate prevents rough skin and keeps skin healthy. (Quasi-drug effect in Japan)

  3. 03

    Makes dryness-related fine lines less noticeable

    Provides moisture to make fine lines caused by dryness less noticeable. (Cosmetic effect / efficacy evaluation tested)

Bloom Aura. Clear Whitening Cream

FEATURE

Brightening care that
keeps spots and freckles from forming

How spots and freckles form

  1. Skin is stimulated by UV rays, stress and more
  2. Inflammation (cytokines) occurs
  3. Melanocytes produce melanin
  4. Melanin accumulates and appears as spots and freckles
Cross-section of skin showing how stimulation such as UV rays causes inflammation, melanocytes in the basal layer of the epidermis produce melanin, and spots appear

Bloom Aura. Clear Whitening Cream. Dual care with two active ingredients

A two-stage blocking structure with two active ingredients
approaches the mechanism by which spots and freckles form.

Brightening ingredient Tranexamic acid Blocks melanin production
to prevent spots and freckles
Anti-inflammatory ingredient Stearyl glycyrrhetinate Blocks rough skin
and prevents inflammation for healthy skin

Other ingredients that support beautiful skin

Placenta extractPromotes circulation
for healthy skin
ArbutinFor smooth-textured,
clear skin
Vitamin C
derivativePrevents dullness
caused by dryness
Plant extracts4 plant extracts that
lead to healthy skin

FLOW

Bloom Aura. series
usage flow

Prepare the skin foundation for reliable brightening

  1. 1RemoveBloom Aura. Clear CleansingCleansingBloom Aura.
    Clear Cleansing
  2. 2WashBloom Aura. Pure Wash FoamFace washBloom Aura.
    Pure Wash Foam
  3. 3AwakenBloom Aura. Leading CreamTreatment creamBloom Aura.
    Leading Cream
  4. 4HydrateBloom Aura. Floating MistLotionBloom Aura.
    Floating Mist
  5. 5EnhanceBloom Aura. Lively Skin SerumSerumBloom Aura.
    Lively Skin Serum
  6. 6HydrateBloom Aura. Floating MistLotionBloom Aura.
    Floating Mist

  7. For even clearer skin.Dual active ingredients create
    clear, radiant skin

    Brighten Bloom Aura. Clear Whitening Cream Special care cream (quasi-drug in Japan) Bloom Aura.
    Clear Whitening Cream.
  8. 7SealBloom Aura. Refine CreamMoisturizing creamBloom Aura.
    Refine Cream

PRODUCT

Product Information

Bloom Aura. Clear Whitening Cream 20g Cream texture
Quasi-drug (Japan)

Bloom Aura.
Clear Whitening Cream.

20g　¥22,000 (tax incl.)

Paraben-freeAlcohol-free
How to use
After cleansing and applying lotion, take an appropriate amount in your palm and spread it over your whole face.
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Active ingredients
Tranexamic Acid, Stearyl Glycyrrhetinate
Other ingredients
Water, Pentylene Glycol, Butylene Glycol, Acetyl Tyrosine, Arachidyl Glucoside, Arachidyl Alcohol, Behenyl Alcohol, Alpinia Katsumadai Seed Extract, Arbutin, Pueraria Lobata Root Extract, Carbomer, Actinidia Chinensis (Kiwi) Fruit Extract, Glycerol Esters of Fatty Acids, Ethylhexylglycerin, Light Liquid Isoparaffin, Cetearyl Glucoside, Cetearyl Alcohol, Tocopherol, Caprylic/Capric Triglyceride, Glycerin, Ethylhexyl Palmitate, Placenta Extract, Paeonia Suffruticosa Root Extract, Polyacrylamide, Polyoxyethylene Laurylether, Dimethicone, Magnesium Ascorbyl Phosphate, Delta-Tocopherol, Phenoxyethanol

COMPANY

A basic-cosmetics company
that stays close to people

Cosmetics born from the voice of skin

EBM's cosmetics and health foods are born from
the voices and concerns of customers at our skincare studios.
We want everyone to meet cosmetics that suit
and care for their own skin,
and offer more than 200 products with that wish.
So that you can feel the results on your skin,
we run skincare studios nationwide that use
our own cosmetics for every treatment.

EBM Co., Ltd.

Founded in 1987. Alongside developing beauty and health products, EBM operates 40 skincare studios in Japan and overseas, offering skincare treatments using its own cosmetics.

FAQ

Frequently Asked Questions

  • It is a brightening cream that keeps spots and freckles from forming (quasi-drug in Japan). Dual care with two active ingredients, tranexamic acid and stearyl glycyrrhetinate, leads to clear, radiant skin.

  • After cleansing and applying lotion, take an appropriate amount in your palm and spread it over your whole face.

  • It is available at the EBM online shop.

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