History

1987
  • EBM Co., Ltd. is established in Tenjin, Fukuoka City
1988
  • Second studio opens in front of Hakata Station; head office relocates at the same time
1992
  • Franchise business launches, starting with Taiwan
1994
  • President Eiko Matsushima visits Bali and is deeply moved
  • First Tokyo studio opens in Aoyama
1997
  • New skincare series “LUNA ZOME Series” launches
1998
  • President Eiko Matsushima receives the Ladies Entrepreneur Award from the New Business Conference
  • Receives a lecture on skin theory from Dr. Neugebauer, head of dermatology at a German Euro Medical Clinic
1999
  • Develops new moisture technology
2000
  • Large studios open in succession: BALI IN Hakata, BALI IN Dojima, and BALI IN Ginza
  • Introduces the health-minded “UR Micro Mist”
  • New skincare product “E Cream” launches (later E-Energy ES Skin Cream)
2001
  • BALI IN BALI, BALI IN Namba, BALI IN Sapporo, and BALI IN Nagoya open
2002
  • BALI IN Omotesando, BALI IN Yokohama, and BALI IN Kobe open
  • New skincare “Deep Series” launches
  • New skincare “E-Energy ES Skin Cream” launches
2003
  • BALI IN Hachioji, BALI IN Fujisawa, BALI IN Nishinomiya, and BALI IN Kokura open
2004
  • BALI IN Meguro, BALI IN Nagomi Urawa, BALI IN Nagoya Station, BALI IN Kumamoto, and BALI IN Nagasaki open
  • First “VS28 Skincare Resort MANDI-BALI,” a premium facial specialty studio, opens in Kobe
  • EBM Academy (East Japan and West Japan campuses) is established
  • Exhibits at Cosmoprof Asia in Hong Kong, Asia's largest beauty trade show, and actively pursues overseas business
2005
  • BALI IN Sapporo Station, BALI IN Machida, and BALI IN Kyoto open
  • Exhibits at Cosmoprof Asia 2005 in Hong Kong for the second time
  • Welcomes Professor Emeritus Takehiko Fujino of Kyushu University as medical advisor; begins rolling out e.b.c.c. (EBM BOOCS Care Center), which unites beauty and medicine, starting with the Ginza studio
  • New skincare “Seimei Bishohin (Life Beauty Cosmetics) Series” launches
2006
  • Exhibits at Cosmoprof Worldwide 2006 in Italy and Cosmoprof Worldwide 2006 in Hong Kong, the world's largest beauty trade shows
  • BALI IN Funabashi, BALI IN Omiya, BALI IN Nagoya Sakae, MANDI-BALI Yokohama, MANDI-BALI Nagoya, and e.b.c.c. Umeda open
  • Develops “UR Micro Cosmo Capsule”
2007
  • e.b.c.c. Fukuoka, our first scalp care specialty studio, opens
  • BALI IN Futako-Tamagawa and BALI IN Kichijoji open
  • Launches the new skincare “Aquaize Series,” the base makeup “KIREIHADA Series,” and the total hair care “Hair Revolution Series”
  • New skincare “E-Energy Beauty Mist and Body Mist” launches
2008
  • Exhibits at Cosmoprof Worldwide 2008 in Italy for the second time
  • New skincare “Creamy Veil” launches
  • BALI IN Sendai, BALI IN Hiroshima, BALI IN Shinjuku, and e.b.c.c. Ebisu open
  • New psychological beauty skincare “Flovie Series” launches
  • New skincare “Radience Aura. Series” launches
  • Skincare tea series “Cosmo Tea” launches
  • VS28 Skincare Studio ranks No. 1 overall in the 40s category of the “Customer Satisfaction Ranking” (ORICON, 2009)
2009
  • Exhibits at Cosmoprof Worldwide 2009 in Italy for the third time
  • e.b.c.c. Hakata opens
  • New series “Chantilly Couture” launches
  • New series “Aromatic Days.” launches
  • VS28 Skincare Studio ranks No. 1 in the 40s category of the “Customer Satisfaction Ranking” (ORICON) for fiscal 2009
2010
  • Exhibits at Cosmoprof Worldwide 2010 in Italy for the fourth time
  • e.b.c.c. Omotesando, e.b.c.c. Tenjin, e.b.c.c. Nagoya, and e.b.c.c. Fujisawa open
  • VS28 Skincare Studio ranks No. 1 overall in the 30s category of the “Customer Satisfaction Ranking” (ORICON) for fiscal 2010
2011
  • Health food “Seven Senses Semi-Yu” wins a Silver Award at Monde Selection
  • “Pure Skin Veil” launches in the Chantilly Couture series
2012
  • VS28 Skincare Studio is ranked No. 1 in both the overall esthetic and overall facial categories of the “Customer Satisfaction Ranking” (ORICON) for fiscal 2012
  • e.b.c.c. Kobe opens
  • e.b.c.c. Shinsaibashi opens
  • New skincare “Natural Vibration .28 Micro Serum” launches
  • Brain Skincare Studio Fukuoka opens
2013
  • VS28 Skincare Studio is ranked No. 1 in the esthetic salon category items “immediacy of results” and “technical skill of estheticians” in the “Customer Satisfaction Ranking” (ORICON) for fiscal 2013
  • New skincare “Natural Vibration .28 Micro Rose Series” launches
  • e.b.c.c. Shinjuku, e.b.c.c. Kichijoji, and VS28 Skincare Studio BALI IN Ikebukuro open
  • New skincare “Rose Galvani Series” is born
2014
  • VS28 Skincare Studio is selected as an excellent company in the esthetic salon category of the “Customer Satisfaction Ranking” (ORICON) for fiscal 2014
2015
  • VS28 Skincare Studio is selected as an excellent company in the esthetic salon category of the “Customer Satisfaction Ranking” (ORICON) for fiscal 2015
  • VS28 Skincare Studio is ranked No. 1 in the body category items “immediacy of results” and “technical skill of staff” in the esthetic salon category of the “Customer Satisfaction Ranking” (ORICON) for fiscal 2015
  • e.b.c.c. Sapporo, a slimming care specialty studio, opens
  • New series “Marvelloty” launches
2016
  • VS28 Skincare Studio is selected as an excellent company in the facial esthetic salon category of the “ORICON Japan Customer Satisfaction Ranking” for fiscal 2016
  • New “Skies Grace Series,” supervised by naturopath Dr. Nelly Grosjean, launches
  • “Deep Impact Serum,” EBM's first roll-on serum, launches
  • “BLOOM AURA Series,” which replenishes the three elements of moisture and nurtures healthy skin, launches
2017
  • VS28 Skincare Studio is selected as an excellent company in the facial esthetic category of the “ORICON Japan Customer Satisfaction Ranking” for fiscal 2017
2018
  • VS28 Skincare Studio is selected as an outstanding company in the facial esthetic category of the “ORICON Customer Satisfaction Ranking” for fiscal 2018
  • e.b.c.c. Nishijin and BALI IN Chiba open
2019
  • VS28 Skincare Studio is selected as an outstanding company in the facial esthetic category of the “ORICON Customer Satisfaction Ranking” for fiscal 2019
  • New skincare “Seimei Bishohin Dear You Series” launches
  • New skincare “Beautilous Series” launches
  • “BLOOM AURA FC Essence Plus” launches in the BLOOM AURA Series
  • At the Asia Honesty Award 2019, which honors outstanding Asian companies, wins the Corporate Award, Entrepreneur Award, and Product Award, as well as the Asia Top 100 Brand Award
  • “BLOOM AURA the Journey,” a body-and-mind maintenance salon, opens in Ginza
2020
  • VS28 Skincare Studio is selected as an outstanding company in the facial esthetic category of the 2020 “ORICON Japan Customer Satisfaction Ranking”
2021
  • Online beauty lessons by video call (for members) and listening treatments (as an employee benefit service) begin
  • VS28 Skincare Studio is selected as an outstanding company in the facial esthetic category of the 2021 “ORICON Japan Customer Satisfaction Ranking”
  • New skincare “LUNA ZOME Total Age Gel.” launches in the LUNA ZOME Series
  • “BLOOM AURA Essential Mask,” a collaboration item with the airline Starflyer, launches in the BLOOM AURA Series
  • New skincare “LUNA ZOME Power Act Cream.” launches in the LUNA ZOME Series
  • “BLOOM AURA Flowty Mist 200mL,” a 35th anniversary commemorative bottle, launches in the BLOOM AURA Series
2022
  • VS28 Skincare Studio is selected as an outstanding company in the facial esthetic category of the 2022 “ORICON Japan Customer Satisfaction Ranking”
  • New skincare “BLOOM AURA. Personal Series,” which brings healthy, beautiful skin to people regardless of skin type, gender, or age, launches in the BLOOM AURA Series
  • e.b.c.c. Men's Skincare Studio Ginza and e.b.c.c. Men's Skincare Studio Umeda open
  • “BLOOM AURA. Personal Skin Barrier Essence” and “BLOOM AURA. Natural Ceramide,” the world's first products to use human-type ceramide, launch in the BLOOM AURA Series
  • RG Future Generation Hearty Oval is renewed as a Food with Function Claims
  • New skincare “Eye Care Cream” launches in the Rose Galvani Skin Navigator Series
2023
  • New skincare “Several Spot Cream” launches in the Rose Galvani Skin Navigator Series
  • New beauty device “Terahertz Gua Sha” launches in the E-Energy Series
  • RG Future Generation Hearty Famens is renewed as a Food with Function Claims
  • VS28 Skincare Studio is selected as an outstanding company in the facial esthetic category of the 2023 “ORICON Japan Customer Satisfaction Ranking”
  • New health and beauty food “Native Beauty Harmonia Amino Navi” launches in the RG Series
  • e.b.c.c. Men's Skincare Studio Nagoya Station opens
  • New health and beauty food “Femcare Supplement” launches in the MIRAIWA+ Series
  • Skincare items “Luxury Lotion,” “Luxury Essence,” and “Luxury Mellow Gel” launch in the RG Native Beauty Series
  • “MIRAIWA+ Gut Microbiome Analysis Kit,” “MIRAIWA+ Flora Supplement,” “MIRAIWA+ Femcare Supplement,” and “MIRAIWA+ Femcare Mist” launch in the MIRAIWA+ Series
2024
  • VS28 Skincare Studio is selected as an outstanding company in the facial esthetic category of the 2024 “ORICON Japan Customer Satisfaction Ranking”
  • “MIRAIWA+ Everyone's Good Bacteria WB21 Tablet” and “[Quasi-drug] MIRAIWA+ WB2000 Lactic Acid Bacteria Avanbees” launch in the MIRAIWA+ Series
  • “MIRAIWA+ Marche Miso Soup (Tofu and Wakame / Mushroom)” launches in the MIRAIWA+ Marche Series
  • BLOOM AURA UV Protect Base is renewed as “BLOOM AURA UV Protect Base Plus,” formulated with natural human-type ceramide
2025
  • Beauty device using interference waves, “DEEP. Neutralize Wave.,” launches
  • “Voithera,” EBM's proprietary personalized wellness analysis system, obtains a patent
  • Signs a partnership agreement and memorandum of understanding with Tainan City, Taiwan, at FOODEX JAPAN 2025
  • “EBM ES Extra Oil” launches in the EBM ES Series
  • Introduces “Planetary Energy Beauty Mist,” which applies patented technology to beauty, and develops the “space bathing beauty method” using the mist
  • Releases “Coenal.,” a counseling tool that combines EBM's counseling techniques with voiceprint analysis technology
2026
  • “MIRAIWA+ Conditioning Mineral Drink” launches in the MIRAIWA+ Series
  • “BLOOM AURA Pure Wash Foam” and “BLOOM AURA Pure Wash Foam (Refill),” 40th anniversary commemorative bottles, launch in the BLOOM AURA Series
  • The quasi-drug “BLOOM AURA Clear Whitening Cream” launches in the BLOOM AURA Series to commemorate the series’ 10th anniversary
Corporate Philosophy Message from the President Company Profile Locations

FAQ よくあるご質問

EBM Co., Ltd. was established in Fukuoka City in 1987.

In 1992, we launched our franchise (FC) business, starting with Taiwan.

EBM Academy, an educational system for training beauty professionals, was established in 2004.

The BLOOM AURA. Series is a skincare series launched in 2016. Its concept is to replenish the three elements of moisture and nurture healthy skin.

We have received multiple awards, including a four-award sweep at the Asia Honesty Award 2019, which honors outstanding Asian companies: the Corporate Award, Entrepreneur Award, Product Award, and Asia Top 100 Brand Award.

Yes. Beginning with Cosmoprof Asia in Hong Kong, Asia's largest beauty trade show, in 2004, we have exhibited multiple times at Cosmoprof Worldwide (Italy / Hong Kong), the world's largest beauty trade show, in 2006, 2008, 2009, and 2010. We have also exhibited at various trade shows in Japan.